Business plan template & guidelines (Word format) - details & download link for Free-Plan. Online strategic planner for creating a 3-page strategic plan - details and sample plan. More free tools here. Download this editable marketing plan template to create a plan your small business. This detailed 20-page document is in Microsoft Word format. You can edit it easily to create your own marketing strategy quickly.
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You've probably had many dreams of where you would like to take your small business.
It could be that you want to make a 6 or 7 figure income.
Or, it could be that you want to expand your business and succeed greatly.
Or maybe you just want to get more customers for your business.
Whatever your goals and visions are for your business, the one thing you will need to get there is a great plan.
Think about it for a minute.
Have ever wanted to get somewhere, and you didn't have the directions to get there? How frustrating was that?
Didn't it save you so much time and frustration, when you could easily use your GPS to help you get to your location?
A strategic plan is the GPS for your business. A strategic plan is the roadmap that will:
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- Tell you what to do, step-by-step, in your business until you reach all your goals.
- Help you identify the most important things you should be doing so that you don't waste your valuable time and money.
- Help you break up your key actions steps into small chunks, so that you can do a little at a time, until you eventually reach all of your business goals.
Do I Need a 20 Page Business Plan? No Way!
Use this 1 Page Strategic Plan Instead.
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Many people believe that you need pages and pages of complex information in order to build a successful business.
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But that is just not true.
Think about it. Do you read the 50 page manual that comes with all your electronic products? Or do you simply just follow the 1 page basic instructions that comes with the box?
They are both helpful, but the 1 page instructions get you started much quicker, and helps you to enjoy your product much faster.
In the same way, this 1 Page Strategic Business Plan will give you everything you need to reach all of your business goals.
Also, because it's so simple, it makes it easier to do everything you are supposed to do to succeed in your business.
Why is This Strategic Business Plan Just 1 Page?
Since 20% of the things we do bring 80% of the results, we've created a 1 Page Strategic Plan that focuses only on the Top 20% that bring the biggest results. Is mac unix based.
Most business plans are full of a lot of unnecessary information, and they make you do a lot of steps that just waste your valuable time.
This 1 Page Strategic Plan only describes the most important and powerful steps you should take to help you achieve your 6 - 7 figure goals, or help you achieve all of your other goals.
Does this 1 Page Strategic Business Plan Really Work?
Absolutely!
This 1 Page strategic plan has helped many business owners take their business to the next level in their business by helping them:
- Increase revenue by 30 - 50%.
- Operate more efficiently
- Get more customers
- Increasing profits by helping them use their money more wisely,
- And much more.
Will It Work for Me?
- If you're a small business owner or entrepreneur, and you have important goals that you want to achieve - then this 1 Page Strategic Plan will help you succeed.
- If you're a person that wants to start a new business, but you want a roadmap to help guarantee your success, then this 1 Page Strategic Plan will help create that roadmap for you.
- If you want to get yourself and your business to a new level of success, this 1 Page Strategic Business Plan, will lay out a step-by-step plan to show you everything you need to do.
There are 2 types of business plans:
- Business plans to get you business funding and
- A Strategic plan to help you succeed in your business.
The 'How to Write the Ultimate Strategic Plan' course will show you how to guarantee the success of your business, so that you can see all of your business goals, visions and dreams become a reality.
- Entrepreneurs
- Small Business owners
- Wanna Be Entrepreneurs
- Established small business owners that want to take their business to the next level of success.
HOSPITALITY & EVENTS | 5 minutes | December 5, 2016
In Module 8 of the UCT Public Relations (PR) Management online short course, you’ll learn how to manage a crisis, understand the problem and plan a brand-appropriate response. On this public relations course, you’ll master the ability to maintain brand transparency and learn how to create a bulletproof PR communication risk proposal.
To become a successful Public Relations Manager you need to include risk prevention and preparation in your crisis communication strategy from the start. Without a comprehensive communication plan in place to stop threats from escalating to crises, brands and businesses will fail to save their reputations from becoming tarnished.
Learn how to have a measured approach to crisis planning and download a free summarised template from the public relations course to keep on file for when you prepare your next PR campaign.
Business Dictionary defines crisis communication management as:
“The effort taken by a company to communicate with the public and stockholders when an unexpected event occurs that could have a negative impact on the company’s reputation.”1
Crisis communication aims to minimise the negative risk impacts and maximise the positive risks identified for a project or brand. To set up a crisis communication plan there are five key steps to follow:
1. Assess and Identify Potential Risks
Be proactive by brainstorming:
– Identify potential crises for your brand
– Conduct an internal vulnerability audit
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– List best-case/worst-case scenarios
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Free Strategic Plan Template
– Develop holding statements and responses
Dts sound for windows 10. – Practise social listening actively
– Locate customer dissatisfaction and take action first
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2. Define your Communication Guidelines
For general guidelines on messaging, be sure to address:
3. Have a set of key actions
“The best way to cope with the day you hope will never come,” argues Lecturer,Yago de la Cierva, “is to have a series of action items that consider the person, the organisation and society carefully.”2
In times of crisis, key actions include an ability to:
– Address perceptions. The gravity of a crisis is directly proportional to the public’s perception of it, rather than to what has actually happened on the ground.
– Listen to the people who are complaining. It’s very important to try to understand what is making people angry. Anger hinders communication, and the person you’re addressing will not listen to your message until they have had their say.
– Tune in emotionally. You need to know how to interpret the public’s mood. Communication should not be treated as an impersonal means for spreading ideas.
– Reason from the point of view of those you represent. Make it clear that the company is defending the interests of the people it serves.
– Distinguish between law and public opinion. You may be in the right, and yet be wrong. It’s best to have both legal advisers and communications experts on hand.
4. Establish Notification and Monitoring Systems
Listen in on conversations taking place online and in the media to understand what topics are being discussed and how they relate to your brand. Consistent monitoring allows you to see the crisis coming by always being on the lookout for it.
Figure out where the conversations are happening and address it there. If someone speaks up on a different platform, redirect them to where you’re talking about the crisis.
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5. Identify and Know Your Stakeholders
Project and brand campaigns and communication strategies depend on the degree of a project stakeholder’s direct or indirect involvement.
According to Small Business Chron, “Stakeholder identification is important not only for determining who a project’s stakeholders are but also for determining the best way or ways to manage their expectations.”3
Stakeholders typically include employees, shareholders, unions and customer advocates. If they’re affected by your brand’s actions, add them to your list. All stakeholders will be talking about you to others not on your contact list, so it’s up to you to ensure that they receive the messages you would like them to repeat elsewhere.
6. Test, Execute and Review
Communications expert, Peter La Motte, compares crisis management to choose your own adventure books.
Therefore, you should constantly test your plan to ensure you have every potential crisis covered. Understand that your risk communication strategy is a living, breathing document that you need to constantly work on. Reassess and reevaluate at every opportunity to add new steps to the plan.
Start implementing a structured crisis strategy and planning ahead for your brand or business. Use this PR communication crisis template to meet the demand for advanced risk preparation. Download your free template here
Want to become a valuable Public Relations Manager?
Download your course prospectus for the UCT Public Relations online short course today.
1Source: Businessdictionary.com
2Source: Forbes.com
Strategic Plan Example
3Source: Smallbusiness.chron